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25 Nov 2016

SFC-funded ‘Predictive’ Research makes Scottish Tourism Sector Smarter

Author: Dr Stuart Fancey, SFC Director of Research and Innovation

Tourism in Scotland is vitally important to the economy; it contributes £6 billion to Scottish GDP every year and accounts for around 8% of employment. But can ‘smart technology’ and data help develop tourism and, crucially, ensure visitors have a great experience here? How can the tourism industry harness current opportunities and achieve further growth?