SFC news published since 2018. See SFC archived content for earlier news articles.

Creating an international voice for Scotland


A brand new initiative to promote Scotland to the rest of the world has been launched today.

Scotland is Now encompasses industry, inward investment and tourism as well as further and higher education and research. The campaign adds strength to the Scottish Funding Council’s ambition to make Scotland the best place in the world to learn, to educate, to research and to innovate.

Writing in an SFC website blog, the Chair of the Scottish Funding Council, Mike Cantlay, said: “The Scotland is Now initiative is absolutely the right thing for Scotland and I am confident that it will bring great benefit to our colleges and universities.”

Scotland is Now is the result of several agencies working collaboratively to develop a single, unified approach to promoting Scotland overseas. Watch the launch video to get a flavour of what we’re saying to bring people to Scotland.