{"id":41624,"date":"2021-03-01T00:00:00","date_gmt":"2021-03-01T00:00:00","guid":{"rendered":"https:\/\/sfc.6bdv.ws\/blog-83237\/"},"modified":"2025-07-29T15:32:08","modified_gmt":"2025-07-29T14:32:08","slug":"blog-83237","status":"publish","type":"post","link":"https:\/\/www.sfc.ac.uk\/gd\/blog-83237\/","title":{"rendered":"Promoting work-based learning through the pandemic"},"content":{"rendered":"

At the start of Scottish Apprenticeship Week, John Robertson, SDS\u2019s Director of Corporate Affairs, talks about the importance of putting the spotlight on work-based learning pathways.<\/p>\n

\"Banner<\/p>\n

Economic plans and the Scottish Government have put apprenticeships at the heart of an education-led recovery as we emerge from the pandemic.<\/p>\n

And with the Young Person\u2019s Guarantee now established as a firm commitment to Scotland\u2019s young people, this year\u2019s Scottish Apprenticeship Week<\/a> – the annual celebration of work-based learning – couldn\u2019t come at a more important time.<\/p>\n

Like everything else this year, the campaign looks a bit different but remains a crucial and wide-reaching part of the skills and apprenticeships calendar.<\/p>\n

Between 1-5 March, hundreds of employers, learning providers, national and local partners will be promoting apprenticeships via a wide range of virtual events, webinars and through social media.<\/p>\n

The theme for this year\u2019s campaign is \u201cBusiness Backing Talent\u201d. It recognises the incredible support that businesses have given their apprentices over the past year. It also highlights the critical importance of creating new opportunities for young people entering the labour market.<\/p>\n

Amongst a huge programme of events and activities, a highlight for the week will be the Scottish Apprenticeship Awards<\/a>.<\/p>\n

Taking place for the first time during Scottish Apprenticeship Week, this year\u2019s awards have seen a record number of nominations, with brilliant backing from Scotland\u2019s FE and HE institutions.<\/p>\n

Five of our apprentice finalists have been supported by Scotland\u2019s colleges and universities and we\u2019re looking forward to announcing the winners at 7pm on Thursday 4 March.<\/p>\n

There has never been a more critical time to raise the profile of work-based learning pathways.<\/p>\n

Coming into Scottish Apprenticeship Week, we have been running a sustained focused campaign asking employers to keep creating opportunities for young people.<\/p>\n

Our business-focused \u2018Give a chance\u2019<\/a> marketing campaign has been running since November, using radio, video on demand, digital marketing and social media to target employers who may be able to offer new opportunities through the pandemic.<\/p>\n

The campaign, which highlights up to \u00a35,000 of funding through the Apprenticeship Employer Grant, will feature on targeted TV schedules through Scottish Apprenticeship Week until the end of March.<\/p>\n

With subject choices taking place remotely and to a different timetable this year, we\u2019re also currently targeting senior phase school pupils, their parents and carers around Foundation Apprenticeships<\/a>.<\/p>\n

In recent years, SDS has invested heavily in raising national awareness of Foundation Apprenticeships in support of local recruitment driven by colleges and local authorities.<\/p>\n

We have refined our approach this year based on insight and evidence from previous campaigns, whilst keeping in mind that media consumption has changed significantly in recent months.<\/p>\n

Our campaign this year focuses heavily on social media where we know that young people spend the bulk of their media time. We\u2019ve been using Instagram and Snapchat to good effect in recent campaigns, and this year have added TikTok to the schedule.<\/p>\n

Again, using strong audience insight, we\u2019ve also updated our creative approach for this year\u2019s campaign, with a creative which goes beyond the here and now to focus on where a Foundation Apprenticeship can take you.<\/p>\n

The call to action for the campaign is to visit the national website for Scottish Apprenticeships<\/a>\u00a0where young people and parents can check local availability and register their interest.<\/p>\n

These registrations are then passed on to local learning providers, offering a pipeline of potential new recruits for programmes starting later this year.<\/p>\n

Assets for all of this campaign activity are available for learning providers at www.apprenticeships.scot<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

At the start of Scottish Apprenticeship Week, John Robertson, SDS\u2019s Director of Corporate Affairs, talks about the importance of putting the spotlight on work-based learning pathways.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-41624","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"acf":[],"yoast_head":"\nPromoting work-based learning through the pandemic - Scottish Funding Council<\/title>\n<meta name=\"description\" content=\"At the start of Scottish Apprenticeship Week, John Robertson, SDS\u2019s Director of Corporate Affairs, talks about the importance of putting the spotlight on work-based learning pathways.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sfc.ac.uk\/gd\/blog-83237\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promoting work-based learning through the pandemic - 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